Ultimate Fishing show- January 11-14

lschultz • January 2, 2024

Cold temperatures have finally arrived.  If you are one of the brave souls who enjoy fishing on the hard water, or chasing steelhead on a semi-frozen river, swing by the Ultimate Fishing show in Novi to grab some new gear.  The Ultimate Fishing Show is a four-day event held at the Suburban Collection Showplace in Novi. This year it runs from Thursday the 11th – Sunday the 14 th . Opportunities to learn new fishing techniques, reunite with old friends, book a charter and maybe even learn more about local fishing clubs will all be part of the show. This show is the largest fishing show in the nation.

Some of the attractions include:

Hawg Trough

Guest fishing experts will be on-hand all weekend to provide seminars and fishing demonstrations on this mobile 5,000-gallon fish tank!  Audience participation by both seasoned anglers and freckle-faced kids keep the crowd entertained throughout the day.

Lake Ultimate

An indoor lake? You bet! With over 110,000 gallons of water, this lake provides the Ultimate opportunity for seminar leaders to present from their fully rigged fishing boats while trolling, casting and actually catching fish. By trolling back and forth in front of the bleachers with their bow-mounted trolling motors, the tournament pros are able to give truly unique seminars. This is the most innovative seminar platform of any fishing show in the world.

Ice Fishing Village

The Ultimate Fishing Show will have more Ice Fishing Tackle than any other show in Michigan…ever! Manufacturer booths will be present, including Clam, Otter Outdoors, Striker, Frabill, Jiffy, Eskimo, Normark, Marcum, Strikemaster, and many more. Multiple retailers will be present including Frank’s Great Outdoors, with literally “tons” of ice tackle. Daily seminars will be given by the best in the business. This is something you definitely don’t want to miss!

MUCC will have a booth as we have had every year since this event started. Staff and volunteers will be there talking about all of the programs MUCC has to offer and why you should become a member.  We will also have a large display of animal pelts and waterfowl taxidermy to test your wildlife knowledge. Nick Green our magazine editor will also be on hand talking about the winter issue of MOOD magazine. and camp director Shannon Stover will be holding educational activities for kids and talking about our summer camp programs.

For more information and discounted tickets visit the Showspan website https://showspan.com/UFD/home/dates-times-admission/

So come on out and pay us a visit at booth number 2964

Recent Posts

By Justin Tomei June 30, 2025
FOR IMMEDIATE RELEASE MUCC Submits Public Comment in Support of Line 5 Tunnel Project Lansing, MI — Michigan United Conservation Clubs (MUCC), the nation’s largest statewide conservation organization, has submitted formal public comments urging the U.S. Army Corps of Engineers to approve the Enbridge Line 5 Tunnel Project. In a letter submitted today, MUCC emphasized the need to move this critical infrastructure forward to protect the Great Lakes while maintaining safe, reliable energy transportation. “MUCC supports the tunnel project as the best available alternative to reduce the risk of an environmental disaster in the Straits of Mackinac while continuing to deliver essential energy products to Michigan families and industries,” said Amy Trotter, CEO of MUCC. “We believe the tunnel project strikes a balance between protecting the environment and maintaining energy security.” MUCC’s position is backed by a formal resolution passed by its membership, which includes thousands of hunters, anglers, trappers, and outdoor enthusiasts across Michigan. The resolution supports the tunnel as a long-term solution that replaces the aging and exposed pipeline segment currently crossing the Straits, offering greater environmental safeguards through secondary containment. The organization cited the Draft Environmental Impact Statement (EIS), which acknowledges the tunnel’s benefits, including reduced spill risk and a controlled, buried environment for transporting light crude oil and natural gas liquids. MUCC also rejected the "no action alternative," which would allow the existing line to remain in operation without any new protective infrastructure. “Other alternatives, like transporting fuel by truck or rail, are inefficient and carry greater environmental and safety risks,” Trotter added. “Allowing the current line to operate exposed on the lakebed indefinitely is simply not acceptable.” MUCC’s comment stresses that the organization is not weighing in on the type of energy transported, but rather on the environmental risks and safety benefits of the tunnel itself. Originally approved by the Michigan legislature and governor in 2018, the Great Lakes Tunnel Project represents a once-in-a-generation investment in infrastructure and environmental protection. MUCC urges the U.S. Army Corps of Engineers to issue the necessary permits and move forward with construction without further delay. For Media Contact: Justin Tomei jtomei@mucc.org 517-346-6488 #####
By Olivia Triltsch June 26, 2025
Since its inception, MUCC has made great strides in the conservation of natural resources through advocacy, habitat, youth education, and communications.
By Katelyn Helsel June 25, 2025
On Saturday, June 21, 2025, MUCC’s On the Ground program partnered with the Pierce Cedar Creek Institute (PCCI) for a native plug planting day in Barry County. Located on 850 acres, the institute offers both environmental education opportunities and serves as a biological field station for conducting research. Many diverse native communities from wetlands to prairies are present at PCCI, and many rare or threatened species in Michigan like the eastern box turtle call the institute home. 
More Posts